We’re proud to announce that a range of VBites products are now available to buy at Hofer, a subsidiary of global supermarket chain Aldi. Four vegan products produced by VBites will be available in Hofer stores across Austria, Hungary and Slovenia as part of a special 'in and out promotion'.

VBites tasty range of meat-free chicken and beef pieces, as well as its schnitzels and delicious chicken nuggets are among the products that will be sold in Hofer stores. The range will supplement Hofer’s own “Just VEG” brand of vegan products.  

VBites, an award-winning vegan food brand, was created by Heather Mills in 2009.

'We’re delighted that Hofer is stocking our VegiDeli foods,' said Heather Mills, owner of VBites, which has been rated the UK’s most ethical vegetarian foods supplier on ten occasions by the Good Shopping Guide.

'This is a great opportunity for us to show customers in Austria, Hungary and Slovenia just how delicious meat substitutes can be. They can really help people make the transition from a meat-based diet to a plant-based one.'

Made from 100% natural plant based ingredients, VBites foods are popular with vegans, vegetarians and people who want to cut down on the amount of meat they eat. Because they are free from animal products/derivatives, cholesterol, artificial colours, lactose, hydrogenated fats and GMOs, they are suitable too for people with special dietary needs, such as those who are lactose or casein intolerant. Many VBites’ foods are also kosher and halal approved and pareve.

Cathleen Völkel, Senior Consultant, said: ‘We are really excited about the launch of VBites in the Hofer stores.’

Heather recently spoke with Hofer on their collaboration:

'It is very important as proven in 24 other countries for the customer to get access to our food. It must be affordable and available on the shelves.

Vegan food is the fastest growing food industry in the world though not the largest, people are starting to understand that we must care about our health and that of the environment and the animals...'




'Being the owner of the VBites foods company, I have developed the products and the food science. I have a degree in nutrition so my role with Hofer is to bring the product to them and help raise awareness that the products are available with all of its benefits.'

Make sure you visit your nearest Hofer today to pick up a tasty, award-winning VBites product!

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