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Heather was on the panel discussion at the International Food and Drink Exhibition in London.

This panel discussion titled ‘The Role of Protein in Plant-Based Product Innovation’ covered the diverse market alongside Robert Woodall, Carole Bingley and Tiia Morsky. This exciting panel discussion took place between 1:30pm and 2:15 on the 17th of March 2019 and people asked questions about the future of plant-based foods.

Heather’s award winning vegan food company VBites Foods exhibited showcasing their new allergen free coconut delicious new vegan cheeses; Edam Style, Pepperjack Style, Blue Style, Red and White Style Cheddar, Hard Italian Style, Mozzarella and three super melting cheeses. The delicious VBites plant-based burgers, sausages and minced meat were also out for people to try and people said things such as “the taste is incredible” and “It tastes so similar to real meat. I can’t believe it”.

“Live on the Talking Trends stage with Heather, VBites, Campden BRI and Meatless Farm are discussing the role of protein in plant-based eating”- IFE organisers

Heather has invested in various innovative plant-based companies through VBites Ventures and some of them attended the IFE investment companies through VBites Ventures, working alongside VBites from our mobile Airstream were the VBites Ventures companies One Plant Pizza, Love Seitan and Mlk Man.

The discussion covered the opportunities for plant-based food, challenges and the importance of the growth of this market. Heather’s vegan food company VBites Foods attended this event showcasing our delicious new vegan cheeses, burgers, sausages and minced meat. Some of Heather’s investment companies through VBites Ventures also attended, including One Plant Pizza, Love Seitan and Mlk Man.

People line up to taste the delicious new foods.

People line up to taste the delicious new foods.

The feedback from visitors were great and people enjoyed the incredible taste of the new plant-based meats and cheese that were on offer. Heather was involved in a panel discussion by the Northern Powerhouse with VBites tasters.

“Thank you to everyone who joined us at the Northern Powerhouse Showcase event at IFE19 and to our panel, Heather and Chris.” Suzie, delegate

“The inspirational Heather Mills speaking passionately on all things food, vegan and more.” Doctor Seaweed

“Had a great time today on stage at IFE London hosting and providing canapés for northern powerhouse. Big thank you to Heather for joining me on stage and encapsulating what great northern business and food & drink is about!” Chris Hale

Heather and VBites were alongside 1350 other food and drink exhibitors and it was great to see so many innovative brands within the plant-based market.

Find out more information about the VBites stand here

Event Details:

1:30pm - 2:15pm Sunday 17th March

Talking Trends Stage

The International
Food & Drink Event

17-20 March 2019
ExCeL London

Find out more information here!

The Role of Protein in Plant Based Product Innovation

“We are a nation obsessed with protein, and this doesn't appear to be slowing down any time soon, join our panel as they discuss new protein trends and how these are shaping the healthy eating industry.”