Kick Off a Vegan Summer this Monday at VBites In Chester, with Heather Mills, Neil Robertson And Holland & Barrett!
On Monday 8th June, vegan food advocate and campaigner Heather Mills will visit VBites at the new Holland & Barrett store in Foregate Street, Chester, for a free lunchtime sampling session between 11.30am-2.30pm.
While there, Heather will announce her exciting plans to open many more cafe outlets around the country, in partnership with the U.K.’s largest health food store, Holland & Barrett.
It has been Heather’s dream to create a chain of vegan, healthier fast food outlets and that dream, after decades of hard work, is finally coming true! The VBites Chester concession is their third outlet, after the test kitchen in New York and the hugely successful café in Brighton.
VBites is the world’s leading manufacturer of vegan, meat free foods and are kosher and halal accredited. VBites distributes to 24 countries worldwide and has achieved Ethical Award status for the ninth year running.
As well as managing VBites, Heather is Britain’s world record holder in five Winter Sports – and is also the fastest disabled woman on skis in the world - so it is appropriate that she will be accompanied at VBites Chester by another sportsperson; former Snooker World Champion and newly converted vegan, Neil Robertson. Neil will be there to meet the public and discuss the benefits of a vegan diet.
On the day there will be a raffle. Prizes will include a free hamper of Heather’s award-winning VBites food, as well as a pair of tickets to an upcoming snooker tournament donated by Neil. Also, in exchange for a donation to Capricorn Animal Rescue Centre, shoppers will receive a signed copy of Heather’s recipe book ‘Lovebites’.
The VBites vision is to make a meat-free diet a viable, healthy, satisfying and sustainable proposition. The long term goal is to build a healthy fast-food brand, which takes the core VBites philosophies and places them at the centre of the lunchtime food trade. The emphasis is not on catering for vegans, but to offer a delicious and healthy alternative to 'normal' meat based lunches.
VBites is fully aware of the growing number of children who are lactose intolerant and as a family run business, recognises the importance of the family of lactose intolerant children eating out together, as a treat on birthdays and on other occasions.
Founder of VBites, Heather Mills says: "The VBites range has been developed to be enjoyed by people across a whole spectrum of different diets and proves that vegan food is not limited in taste or variety. Our partnership with Holland & Barrett shows how committed we are to introducing this exciting new range to the high street and I look forward to sharing our wonderful food with the people of Chester."
Holland & Barrett International’s Chief Executive, Peter Aldis, says: "We are delighted to support the VBites range and are fully behind Heather's aim to bring innovative vegan food to a wider audience, which appeals to the whole family. The synergy between Holland & Barrett and VBites made it a natural decision to place concessions in-store and we are excited about the future roll out."
All of VBites food is accredited by the Vegetarian and Vegan Society and is free from animal products, fish, eggs, dairy, artificial colourings, GMO’s, hydrogenated fats and oils. Some of their products are also suitable for low-gluten dietary requirements.
For further Information:
For further media information and images please contact Pegasus on behalf of Holland & Barrett on: 01273 712000 or email: firstname.lastname@example.org
The address of new Holland & Barrett More in Chester, is 44 Foregate Street, Chester, CH1 1HA