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Heather co launches VIVA's Fruity Fundays

Heather was in Bristol on Saturday 5th September as part of a team of famous vegetarian celebrities and patrons of Viva! encouraging people to reduce the amount of meat they eat any day of the week.

31 million people in the UK are eating vegetarian most of the time – Viva! believe going meat free for just Monday, as proposed by recent high profile campaigns is just too easy and not going far enough.

Viva!’s new campaign is called: “Fruity Fundays – Choose Your Veggie Days” and was launched with a glamorous photo call featuring Heather, Michael Mansfield QC, a renowned defence barrister; Wendy Turner Webster, TV presenter and her husband, actor Gary Webster and BBC Children’s presenter Sarah Jane Honeywell. They were all photographed holding a giant strawberry featuring the Fruity Fundays logo.

The stars were joined by Viva!’s own Fruity Fundays cocktail waitresses, veggie models Jaffy and Leela Carr-Bond, from Bristol who were serving up fruity delights in giant cocktail glasses, wearing tutus and colourful campaign t-shirts.

Viva! founder and director, Juliet Gellatley, said: “Fruity Fundays aims to help people reduce meat any day of the week – and then encourage them to go the whole way to becoming vegetarian or vegan.

“Viva! will be rolling out this exciting initiative initially in Bristol then onto Bath and Brighton working with local businesses, Local Education Authorities, Local Government, Primary Care Trusts and communities to encourage people to commit to Fruity Fundays with only veggie food served one day a week or more.

Serious action is needed to tackle global emissions from the meat, fish and dairy industries and we believe this campaign is vital in getting millions more people across the UK to take the action they need in order to make a real difference.”

It is so easy to tread lightly on planet Earth if you make the effort. Join in with Fruity Fundays and you will immediately reduce your part in all the huge environmental problems that seem so intractable.”

Ms Gellatley continued: “You can do it! You can save animals from suffering, reduce global warming and improve your health and it all starts with Fruity Fundays. And the longer you stay fruity, the greater your impact!”

Viva! patron Heather said: “Fruity Fundays – life enhancing, health promoting, planet protecting, animal saving. Careful! It could become a habit!”

For more information about Fruity Fundays, visit www.fruityfundays.com
(website will be fully open soon) or call 0117 944 1000 for your free Fruity Fundays pack.

Viva! Press Release please click here.

[Last Updated: 25th September 2009]