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Charity and Animal rights campaigner Heather Mills set to take Vegan Cuisine to new heights with launch of Meat-FREE Ready Meals and Pizza Toppings

VBites – Booth 3493 - Natural Products Expo West
March 12th-14th 2010
Anaheim Convention Center, Anaheim, CA

Leading charity and animal rights campaigner Heather Mills is set to take vegan cuisine to new heights at Natural Products Expo West with the launch of her own line of delicious ready meals, pizza toppings and dairy free alternatives to cheese, all made from 100% natural ingredients.

Voted 'Person of the Year' by vegetarian lifestyle magazine VegNews for helping to catapult cruelty-free living into the mainstream, Heather is a passionate believer in the benefits of a plant-based diet and ethically produced food.

"The greatest contribution we can make to health, animals and the environment is choosing the right food," says Heather. "That's why we make all our foods from natural vegan ingredients."

Produced to her own strict vegan recipes, Heather's new shelf stable VBites Ready Meals come in five varieties, including Chicken Style Madras Curry, Beef Style Curry with Potatoes, Beef Style Stroganoff, Chicken Style Cacciatore and Sausage & Chorizo Style Casserole.

Simple to prepare and ready in minutes, these convenient meat-free versions of popular family favorites come in handy pouches and are made in England by Redwood Wholefoods, the multi award-winning ethical food firm that Heather bought last year.

Also making their debut at the show will be Heather's new VBites Pizza Toppings. From dairy-free Mozzarella that melts in moments to 'beef', 'pepperoni' , 'ham', 'chicken' and 'chorizo', these new toppings promise to bring a whole new world of flavors to vegan pizza lovers everywhere.

Produced in a completely meat-free environment, they're ideal for creating cruelty free versions of popular classics such as Pepperoni, BBQ Chicken and Hawaiian pizza.

As well as VBites Mozzarella, there are also seven more varieties of dairy-free 'cheese' to choose from, including Smoked English Cheddar Style, Nacho Style, Pepper Jack Style, English Cheddar Style, Garlic and Herb Style, Cheddar Style with Vegan 'Bacon' Pieces and Soy Free Cheezly.

Totally free of animal ingredients and derivatives as well as cholesterol, lactose, casein, artificial colors and preservatives, trans-fats and GMOs, Heather's new VBites Ready Meals and Pizza Toppings are ideal for vegetarians, vegans and anyone else looking for tastier options and a healthier and more ethical lifestyle.

Set to prove popular with adults and children alike, they have reduced salt, are low in saturated fats, and – in a major new initiative - VBites are also obtaining kosher certification for their entire line. This makes them likely to appeal not just for religious reasons but also because of heightened concern over food contamination, allergies and the provenance of ingredients. According to recent research, only 15% of people who buy kosher do so for religious reasons. Most buy it because they perceive it to be better quality and more healthful.

"As a mother, I see at first hand the benefits of healthy eating and good nutrition," says Heather. "By adopting a plant based diet, we can improve our health and well being, save animals and protect the environment."

Renowned for her charity work, Heather recently donated $1 million worth of meat-free food to the Hunts Point Alliance for Children in the Bronx, New York City, where she serves as Honorary Chairperson.

She was also voted 'Animal Rights Activist of the Year' for her leadership, extraordinary advocacy, campaigning and passionate commitment to the animal liberation and welfare movement.

As Heather points out, one of the most effective ways people can reduce their carbon foot print is to be 'energy-efficient' eaters. "If we change our diets, we can change the world," she says.

To find out more, please go to: www.vbitesusa.com

If you would like the opportunity to meet with Heather while she is in Anaheim visiting EXPO
West, please contact us via e-mail at the address below. We will respond as quickly as possible.

US Importer & Master Distributor:
Naked Earth, Inc., PO Box 245, Katonah, NY 10536
Tel: 914 232 7431 Fax: 914 232 4250 e-mail: info@vbitesusa.com

[Last Updated: 1st March 2010]