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Viva!

Horse Meat

When we discovered that 100,000 horses were being transported live every year from Poland to Italy by road in appalling conditions, to be slaughtered for meat, Viva! opened an office in Warsaw. We mobilised Polish public opinion with a massive press and advertising blitz with footage of horribly distressed horses, many of whom had not been fed, watered or rested for days. Export numbers collapsed to 30,000 and Poland’s chief vet ‘blamed’ Viva!.
http://www.viva.org.uk/campaigns/horses/index.htm